Move over Hello Kitty and Paul Frank there is a new illustrator in town who is taking over the cute and playful fashion scene. 29 year-old Simone Legno is the creator behind the new brand Tokidoki. Highly recognized for the latest LeSportSac designs (the Luna Series), Tokidoki is a happy world that is delightful, charming, whimsical, and pure, with a sophisticated sexy edge. It transmits a positive feeling through everyday simple objects.
Feel free to browse these popular tokidoki items:
